Offices are no longer mesured in "square meters" but in "inches"


In 1985, Robert Luchetti and Phillip Stone published and article in the Harvard Business Review about the ‘activity based working’, named “Your Office is Where You Are”.
Time came to confim these authors predictions who, at the time, realized that labour world was changing and the “activity based working” would be decisive on the way individulas face their workspace.

After 30 years the proof is clear.
In may sectors of the economy, entepreneurs are not so concerned with the price per m2 of the places they intend to rent, but more with how to seduce and motivate their best brains; make them share and interact in the same physical or cibernetic space, from a productive sinergy perspective; and give them digital tools which allow them produce more, in less time and always be in contact with each others. Always on an easy displacement perspective, of people and tools. For that reason brands fight among them, in order to put in machines increasingly more light and with suggestive names such as MacBook Air, their arsenal in terms of processors and RAM memories. Even chairs are thought considering the relation we have with mobile devices, such as the famous Gesture Chair, from Steelcase. The paradigm has changed.

Ideas come at the speed of ligh and where less expected. Almost always, they come from things we observe or of conversations we share, as if it was a Lego constructions. And there is no time nor logic to channel those ideas and that energy to a demarcated physical space, nor even to wait 2 minutes for the computer “Start” and of a hotspot, where we look eager to pour those good ideias or to research about them. We want it to be now, that our computer to be awake in no time and the WiFi to be as close to us as our shadow.

As Luchetti and Stone defended, Work Spaces are no longer “spaces” and have given place to something more important: Time. Wherever it is.
CEO  Avila Business Centers /Avila Coworking & author of the book “Out of the Office”.
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