Offices are no longer mesured in "square meters" but in "inches"


In 1985, Robert Luchetti and Phillip Stone published and article in the Harvard Business Review about the ‘activity based working’, named “Your Office is Where You Are”.
Time came to confim these authors predictions who, at the time, realized that labour world was changing and the “activity based working” would be decisive on the way individulas face their workspace.

After 30 years the proof is clear.
In may sectors of the economy, entepreneurs are not so concerned with the price per m2 of the places they intend to rent, but more with how to seduce and motivate their best brains; make them share and interact in the same physical or cibernetic space, from a productive sinergy perspective; and give them digital tools which allow them produce more, in less time and always be in contact with each others. Always on an easy displacement perspective, of people and tools. For that reason brands fight among them, in order to put in machines increasingly more light and with suggestive names such as MacBook Air, their arsenal in terms of processors and RAM memories. Even chairs are thought considering the relation we have with mobile devices, such as the famous Gesture Chair, from Steelcase. The paradigm has changed.

Ideas come at the speed of ligh and where less expected. Almost always, they come from things we observe or of conversations we share, as if it was a Lego constructions. And there is no time nor logic to channel those ideas and that energy to a demarcated physical space, nor even to wait 2 minutes for the computer “Start” and of a hotspot, where we look eager to pour those good ideias or to research about them. We want it to be now, that our computer to be awake in no time and the WiFi to be as close to us as our shadow.

As Luchetti and Stone defended, Work Spaces are no longer “spaces” and have given place to something more important: Time. Wherever it is.
CEO  Avila Business Centers /Avila Coworking & author of the book “Out of the Office”.
Other articles
 
Avila improves room acoustics in partnership with...
09May
The world?s leading company in sustainable acoustic innovations, Vicoustic, is improving the...
Avila Spaces organizes remote working week in Fundão
30Apr
After Avila Spaces and the Fundão City Council signed a collaboration protocol in August 2023...
Avila Spaces and Gin Lovers create signature cocktails
09Apr
The Cowork Café at Avila Spaces, which opened in January this year, continues to innovate in the...
5 Reasons to Work in Lisbon, Portugal
01Mar
Lisbon has been capturing the attention of freelancers, entrepreneurs and remote workers from...
5 Reasons to Work in Avila Spaces (Lisbon, Portugal)
23Feb
Recently, flexible workspaces have become a popular choice for professionals and companies. This...
Avila Spaces Officially Opens Cowork Café
30Jan
After a soft opening since the beginning of December, the Cowork Café was officially inaugurated...
5 Reasons to work in Avila Spaces (Parque das Nações)
15Jan
In recent years, coworking spaces have gained immense popularity as a flexible and dynamic...
5 Reasons to work in Parque das Nações
21Jul
Parque das Nações stands out as an attractive destination for professionals. In this article we...
Avila Spaces nominated for the second time for the...
30Mar
This nomination comes after Avila Spaces was considered the Best Coworking in Southern Europe....
Avila Spaces presented as a success case in two...
25Nov
During the Cowork Summit (Madrid) and the Cowork Europe Conference 2022 (Amsterdam), Avila...
Avila Spaces organizes the fourth edition of Avila...
17Sep
The corporate event was attended by a group of 100 clients and partners, including participants...
Avila Spaces is the Best Coworking Space in...
23Aug
For the second time in three years, Avila Spaces received the award for Best Coworking Space in...