Big companies choose Coworking. Why?

Whenever we hear about "siesta”, Spain is the first country that springs to mind. But, curiously and probably, Japan was the first country to set up siesta rooms for productivity purposes in their organisations. On the other hand, and speaking of Japan, there is a true story that says that "when Japanese are on strike they don’t cease to attend work (this, according to their culture, would mean failing in their duties, and therefore they woul be disrespecting their organisation). However, and although Japanese workers show up at work, when they are on strike, they simply execute orders.”

Fortunately, in more emotional countries, where "siesta” is (still) considered to be something related to lazy people and where strike means taking time off work, things start to change for the better. The collaborators’ happiness is essential for their motivation; and their motivation is directly linked to their productivity, because as we all know, dissatisfied western workers can easily be compared to Japanese workers on strike: they go to work but they don’t think, and simply execute orders (but unlike the Japanese, they do so permanently, doing more harm than good, until they find someone who makes them happy).

Therefore, it may be for this reason why so many companies, such as Accenture, Facebook, Pepsi Co., or Cabify, have chosen coworking. It is not the whole solution, but to a great extent it helps to create happier collaborators, as they certainly feel more valued and understood, as well as more motivated and productive. And when organisations consider coworking as a working model, they can only benefit from it, but not only from that. And the formula is that simple.

When compared to more traditional models, the organisations that decide to use coworking have already the advantage of enjoying the contractual flexibility of that model:

- They can lease jobs according to the number of collaborators they hire, and they can choose to conclude monthly contracts;

- They attract and retain a different kind of talent, since coworking spaces are comfortable workspaces which value a good working environment and networking, providing amenities (coffee, fruit, beverages, and others) or networking and leisure events like yoga, meditation, amongst others.